CLAYE:

Sean Paul, Aloe Blacc and Chip collaborator focuses on his solo career with his new track

‘MURDA’

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A go-to producer and songwriter for world class talent such as Sean Paul, Aloe Blacc and Chip, Claye puts the focus on
his own creativity by dropping his new solo track ‘Murda’.

With ‘Murda’, Claye has delivered an immediate calling card for his solo career – writing, producing and performing it
all himself. The track’s insistent island rhythms provide its first instantly enticing appeal, but Claye keeps the energy redhot. His smooth vocal delivery gives the track a crossover edge which unites his reggae roots with modernist pop, and the irresistibly catchy ‘Murda she wrote’ hook sticks in the mind after a single play.

Claye explains: “I had an idea to write a song about a girl that’s cheeky and stunning as we’d say in Jamaica, “Badgyal”. It just so happened when I was in ideas mode I was watching an oldie but goodie, “Murder She Wrote” and it all just clicked. I decided to go through some sound palate before attempting the production and the sample on the drum machine said “KILLA”…this was where it all began…and when the music presents itself in such a way, I never fight it!”

Born and raised in Kingston, Jamaica, Claye is now based in the UK. A classically trained pianist, he expanded his
musical palette by teaching himself guitar and drums, and started producing reggae tracks when he was in his early
teens. Although reggae is the beating heart of his sound, his influences defy easy categorisation: Timbaland, The
Neptunes, Teddy Riley and Hans Zimmer.

An early break in Claye’s story came when he signed a publishing deal with Roc-Nation. Arguably the biggest moment of his career to date followed as co-writer of Sean Paul’s ‘Hold My Hand’. Featuring Timbaland protege Keri Hilson, the track featured on Sean Paul’s Grammy-nominated ‘Imperial Blaze’ album and has exceeded 50 million streams.

You also can hear Claye’s midas touch on tracks from an eclectic array of name artists including Chip, Aloe Blacc,
Beenie Man, Vybz Kartel, Ky-Mani Marley, Busy Signal and Michael Patrick Kelly.

Now, however, is the time for Claye to step out in his own right. ‘Murda’ is the first taster of a new album that will
follow later in the year, which promises to be his most explorative, cohesive and personal work yet. His live show is also fully realised, having played everything from reflective acoustic sets to full-scale sets brimming with energy and
Kingston flavour.

Claye is poised to step into the spotlight on his own terms. And there’s no limit to his potential.

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Listen to ‘Murda’ here

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AMNPLIFY – JAS H