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EXTRA® Gum, in partnership with YouTube and Universal Music Australia, has today launched EXTRA® Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube in to a digital support stage. 

The Support Acts program has paired 16 of Australia’s emerging musical talent with Aussie music royalty, 5 Seconds of Summer, Alison Wonderland, The Rubens and 360, who’ll play an active role in promoting and raising the profile for the grassroots talent involved in the program. 

Through an innovative use of YouTube’s pre-roll ads, the headline artists are transforming the ads that run before their videos in to digital Support Act slots, exposing these support acts to audiences of hundreds of thousands of followers – a platform that essentially let’s emerging artists go view-for-view with Australian music royalty. 

Leading Australian band and Support Act partner, 5 Seconds of Summer, said,

“As an Australian band, we are incredibly proud to be involved in EXTRA® Support Acts. To be able to support new emerging talent from Australia is something we are both excited and passionate about. There’s some great artists involved and we’re looking forward to seeing these musician’s careers develop.” 

EXTRA’s® Support Acts program is calling on Australians to show their support for these grassroots talent and cast their vote by visiting the Support Acts hub on YouTube and engaging with the 16 up and coming musicians’ music videos. 

EXTRA® Gum’s Marketing Director, Alison Levins, said,

“Every day, EXTRA® helps give Australians the confidence they need to be at their best. The Australian music scene is filled with so much great talent, so we wanted to help give these up and coming stars of the industry a well-deserved boost by helping them shine on the big stage. We can’t wait to introduce Australia to the next big acts in Australian music.” 

The Support Acts with the most views in each of the four groups will be crowned the winners and enshrined as Australia’s next big thing in their genre. 

The four winners will receive mentoring from their hero artists, be provided with a studio session and will perform at the 2018 Universal Music ARIA Week Showcase in front of some of the industry’s biggest execs and talent, in addition to being live-streamed across the country. 

Head to HERE to find your new favourite musician and make your vote count by watching all the way through. Voting is open from 16 August through to 30 September 2018. Winners will be announced on 15 October. 

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Checkout the SUPPORT ACTS below.

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5 Seconds of Summer

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Alison Wonderland

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The Rubens

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360

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AMNPLIFY – DB