Rising Pop Artist
BABY ARIEL
Drops New Single
‘GUCCI ON MY BODY’
& Accompanying Lyric Video
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BABY ARIEL’S FIRST BOOK DREAMING OUT LOUD WILL BE RELEASED THIS OCTOBER
NEW YOUTUBE SERIES BABY DOLL RECORDS NOW STREAMING VIA BRAT
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The one and only “Queen of Gen Z”, musical.ly star and rising pop artist Baby Ariel, has unveiled her new song, Gucci On My Body, out now through Baby A Records. Ariel’s latest original track is joined by an entrancing animated lyric video, available to view via her official YouTube channel.
Gucci On My Body follows Baby Ariel’s recent hit single, Perf, which was released alongside a bright and playful companion visual directed by HustleCake (Khalid, Wiz Khalifa feat. Juicy J) and has amassed over 20 million views to date.
Ariel – whose first book, Dreaming Out Loud, arrives this October via Harper Collins – can also be seen starring in her own digital YouTube series, Baby Doll Records, streaming now exclusively via Brat. The new series sees Baby Ariel reprising her hugely popular turn as “Dru” in Brat’s breakthrough series, Chicken Girls.
Baby Ariel began making waves with her own original music with the release of last year’s acclaimed debut single, Aww. The spirited pop track is accompanied by a vibrant companion video – co starring such friends and high profile influencers like Patrick Starr, Arii, Zach Clayton, Daniel Skye and more – which received over 2 million views within 24 hours of its premiere and has now logged a stunning 42 million views via YouTube alone. Aww formally introduced the musical.ly star’s signature pop sound to the masses and proved an instant hit, rising to #6 on Spotify’s U.S. Viral 50 chart as well as #13 on the overall Global Viral 50 chart.
The track swiftly earned praise from a wide span of media outlets, with TIME naming it among its “5 Songs You Need To Listen To This Week” while declaring it “a light and frothy pop bop with of-the-moment minimalist production, a sweet message and an especially sharp musical break.” Aww “perfectly encapsulates (Baby A’s) endearing Internet-grown persona,” wrote Billboard, while DuJour noted, “Her first original song offers a catchy pop sound coupled with loveable lyrics and a bit of a twist.” Additional praise rolled in from Pop Dust, Blackbook, Tiger Beat, Idolator, Hollywood Life and more.
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ABOUT BABY ARIEL
Baby Ariel – aka 17-year-old Ariel Martin – is by any estimation a wide-reaching worldwide pheomenon. She first began garnering epic online attention in 2015 with a series of videos on musical.ly, and by 2017 had quietly built a cumulative audience of 40 million-plus followers across a range of social media platforms.
In addition to her ever-growing popularity, Baby Ariel has been feted with a long list of honours and major media coverage in her home country. The winner of “Choice Muser” at two consecutive Teen Choice Awards, Baby Ariel has been profiled on U.S. television programs 60 Minutes, CNN, Good Morning America; she has garnered the Wall Street Journal’s prestigious “Innovator Honour,” starred on the cover of Billboard, and was named to both TIME’s “25 Most Influential People on the Internet”and FORBES’ “Top Influencers 2017: Entertainment” listings.
What’s more, Baby Ariel has earned a seeming endless string of award nominations, spanning the iHeartRadio Music Awards, People’s Choice Awards, Streamy Awards,Shorty Awards, and most recently, Telemundo’s Premios Tu Mundo Awards. After co-headlining YouTube’s 2016 DigiTour, Ariel has only expanded her influence with the launch of her Arielmoji sticker app, as well as her ever-evolving merchandise line available to supporters and fans. More importantly, she has taken every opportunity to use her popularity to uplift and inspire. Her anti-bullying #ArielMovement was recently recognized by PEOPLE for her positive impact on #hackharrassment to end trolling and internet negativity.
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